Madame F

Queer Britain

In partnership with Queer Britain, the charity behind the first LGBTQ+ museum, we created a wine brand called Madame F. Inspired by the community they represent, we landed on the line: Brave original blends. The idea was to create a museum on a bottle. We proactively launched the Madame F Art Award, creating a platform for LGBTQ+ artists. We discovered so many talented artists, but the first winner was Justin Kemp’s Susie the frog, who jumped off of the page and onto our bottles.

Art Director: Alan Clarke | Creative Director: Ben Golik