Might not seem like much

NHS

One of the most iconic NHS ads of all time needed a refresh. Stroke. The one with the head on fire, you know the one. Well, it turns out that having a stroke isn’t always quite as dramatic as that. In fact, too often, people wait too long to call 999 because their symptoms are subtle.

Our idea ‘Doesn’t seem like much’ captured every day moments when someone’s world shifts quietly off its axis.

So honoured to have been part of such an important piece of work.

Creative Director: Matt Lee | Art Director: Max Lowe | Director: Tom Tagholm