Ribbon dancer

NHS

Roughly 1 in 3 people who are sent a bowel cancer screening kit to use at home each year fail to complete it. But catching cancer early improves chances of survival by over 90%. The fact is, your next poo could save your life. And just a tiny sample is all it takes to save it. With the help of Sammy Davis Jr’s ’I’ve Got to Be Me’, our spot became a wonderful, loo roll twirling, celebration of life.

Art Director: Ed East | Creative Director: Guy Bradbury & Tom Kennedy | Directors: Si & Ad