Shine on

Commonwealth Wargraves

In 2020, to celebrate the 100th anniversary of remembrance when people couldn’t come together, we needed to find a way to unite them virtually. So instead of bowing our heads to remember the millions who lost their life in the two world wars, we asked them to look up. Using data from NASA, we digitally recreated the night sky, and allowed people to name a unique star after a loved one. The campaign was hugely successful. Stars were named in their thousands and shared by a number of influencers and celebs – none greater than Her Majesty The Queen herself.

Art Director: Becky Brice | Creative Director: Matt Lee | Directors: Electric Robin